This archive of the J. Walter Thompson Company documents the history, operation, policies, and accomplishments of one of the world's largest and oldest advertising firms from 1900-2000. It contains materials on the research and creative processes behind the creation of advertisements, including many well-known brands. Content includes market reports (such as Cigarettes: Their Role and Function) and insights into the creation of advertisements for a multitude of brands, from conception to final publication.
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