Summary
Provides media planning data for 71 markets around the world. While the available data varies from market to market, it will typically include lists of the top television channels, radio stations, newspapers, and magazines, including their advertising rates, peak audiences, circulation, readerships, and advertising costs. NOTE: Only one person can use this resource at one time. Users have to SIGN IN to this database using the username and password provided, and when done, SIGN OUT (if the sign out button is not immediately available, click on the blue menu in the upper left-hand corner, then on “Global Intelligence”, then “Forecasts, and finally on “Sign Out”).
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Permalink: library.auraria.edu/tools/databases/1333
