Business Decision Academic (BDA) provides data and graphic reports to support various types of research projects, such as business, marketing and strategic plans, and also provides demographic analysis in various fields, including Public Administration, Sociology, Public Health, and Urban Planning. This resource can be used to evaluate potential sites for new stores, service centers or clinics; evaluate market penetration; analyze trade areas; perform competitive analyses, and more. Occasional problems with graphics may occur in IE 9.
A U.S. Census Bureau resource that allows a user to navigate and use key demographic and economic data to guide research into opening a new busines or expanding an existing one. This data can be found on the county, city/town, zip code and census tract level.
Learn societal and cultural details of hundreds of nations through country-specific reports. With maps, data, photos and videos local experts document details of each country's customs, traditions, religion, and daily life including such aspects as typical greetings, marriage customs, foods eaten, music and holidays celebrated. Less detailed reports are supplied for the U.S. States and Canadian Provinces. Build your own comparison tables and graphs about international cultures.
EMIS, Emerging Market Information Service, presents news, industry information, company profiles, reports, and financial data, closing price quotes, macroeconomic statistics and forecasts, and legal and political news from emerging markets in Asia, Latin America, and Central and Eastern Europe including the Baltic States and Russia. Searches can be narrowed to resources in English though they include many articles in over a dozen languages. New Dashboard allows you to see the latest news by country, company news, industry reports and company reports, and to go directly to an industry. On campus link to EMIS..
Provides insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognized ‘father’ of Motivational Research.
Euromonitor's online market research tool, formerly called GMID or Global Market Information Database, monitors economic trends and gives strategic analysis, market size, and market share for numerous products across key countries. Passport includes demographic, psychographic, economic and marketing reports, and statistics, which are comparable across countries. It provides country profiles that include economic news and emerging sectors, and integrated data sets that provide historical trends and forecasting numbers. Restricted to Auraria students, faculty, and staff only; login required. Datasets may be downloaded to Excel.
Simmons OneView (previously Simmons Connect) is a consumer profiling and media planning tool that provides consumer brand preferences, shopping habits, opinions, lifestyles, and media consumption.
Limited to 2 simultaneous users.
A search engine for media opportunities and marketing information including demographic and lifestyle information for counties and metropolitan areas in the U.S, as well as rates and contact data for national and/or international magazines, digital media, newspapers, television, radio, direct marketing, and out-of-home businesses. Includes access to Nielsen Segmentation & Market Solutions (formerly Local Market Audience Analyst (LMAA)).